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Riyad Bank: A qualitative strategy that enhances the sustainability of projects in the area of social responsibility
Published :
May 12, 2020
The "Bokra"(tomorrow) strategy that Riyad Bank launched in 2019 was not just a regular community initiative among the many initiatives that accompanied the bank’s march since its inception, and has been associated with its activity as a banking institution with national and community responsibility in the first place.
<p>The "Bokra"(tomorrow) strategy that Riyad Bank launched in 2019 was not just a regular community initiative among the many initiatives that accompanied the bank’s march since its inception, and has been associated with its activity as a banking institution with national and community responsibility in the first place. Rather, “Bokra" came as a new working method that has a comprehensive vision to bring positive, qualitative change in the lives and future of the targeted community members. and establishes a group of advanced professional practices in the field of community work based on the concepts of sustainable development and consistent with the Saudi Vision 2030, with its profound implications that translate The welfare and human state.</p><p>The strategy based on four main and vital dimensions: environment, society, economy and knowledge. A group that includes the priority axes within the comprehensive national development agenda, a wide range of social initiatives related to the life and interests of community members. The features of their promising future are branching out from them, which are distributed across several tracks, including cultural, sports, artistic, creative, and charitable and health, and at the forefront of all that development.</p><p>In order to achieve the highest standards of performance and governance, and to continuously verify that the programs and initiatives take into account the objectives targeted by them, the Social Responsibility Committee was established in Riyad Bank headed by the Chairman of the Board of Directors and the membership of both the CEO and representatives of the business sectors in the bank. The Social Responsibility Department in the communication sector and enriching the customer experience. Thus, the bank will witness a qualitative transformation phase in the process of fulfilling its societal responsibilities.</p><h3>Yesterday's harvest reel</h3><p>Observers of the activities of the public bank last year and this year witnessed a remarkable shift in the quality and identity of social responsibility programs and initiatives, which were consistent with the strategy and its objectives. The "Bokra" initiative was a model for this distinctive transformation in the field of social responsibility of Riyad Bank.</p><h3>Never stop initiatives!</h3><p>The starting point for implementing the strategy was at the "inside”.. Where working sessions and meetings were held with employees and providing them with a set of awareness messages that clarify the dimensions of the strategy, its concepts and objectives, as they are considered a main driver to ensure its implementation and continuity.</p><p>Among the most prominent contributions that have been made is the support for the Autism Research Center at King Faisal Specialist Hospital and Research Center for three years. The support targets the work of the Center entirely in terms of research, studies, needs and its operational budget, in order to ensure the development of its outputs and meet the needs of the beneficiaries of its services. Another important community contribution is the initiative with private Saudi banks to establish and operate the Center of Excellence for Autism at a value of 286 million riyals, which was adopted by the Monetary Agency in cooperation with the Ministry of Human Resources and Social Development.</p><p>Because volunteer work is an established concept within the agenda of Riyad Bank for Social Responsibility, the bank will resume, in conjunction with the advent of the blessed month of Ramadan every year, the launch of a "fasting breakfast" campaign with the voluntary participation of the bank's employees, in response to the call of responsibility as it exceeded what was distributed during this year Last year, 20,000 breakfast meals and 10,000 food baskets were distributed in cooperation with the “Itaam” Association and more than 55 charitable societies in various regions of the Kingdom.</p><p>The strategy also resulted in the launch of the recycling initiative, with the aim of educating employees about the importance of recycling and how to participate in it in the office, home and city. Recycling containers have been placed in all floors, sections and offices.</p><p>Within the same context; The "Energy Saving" initiative, which aims to use energy-saving and environmentally friendly lighting, to adopt sustainable materials in cleaning, and to use effective measures to save water in the bank’s buildings. Although the experiment is still in its early stages, its first results are promising, and push for its development and generalization in all the buildings of the bank.</p><p>On the level of external societal initiatives, the bank participated last year in the “Farajat” initiative, which was adopted by the Ministry of Interior and through the General Directorate of Prisons, and its contribution to releasing the distress of detainees in connection with financial issues, by paying the debts of 11 detainees.</p><p>Under the health initiatives, Riyad Bank celebrated, as a fixed annual tradition, a wide range of global health days, including: World Alzheimer's Awareness Month and World Breast Cancer Awareness Month, during which the bank organized a series of events and activities that encourage raising preventive awareness among The bank’s employees and employees and its external audiences to avoid infection, as well as education in ways to deal with it to limit its effects.</p><p>Among the health initiatives are the blood donation campaigns organized by the bank in cooperation with King Faisal Specialist Hospital, and with the wide participation of the bank’s employees and the Riyad Capital Company.</p><p>The bank’s contributions were divided and diversified in the fields of scientific research, training, education, scholarships, treatment, health and psychological care, in cooperation with the King Faisal Specialist Hospital - Autism Research Center, University of Nevada, USA, King Saud University, and King Abdulaziz University.</p><p>Riyad Bank was keen to strengthen its partnership with the public sector, to support the policies of the government of the Custodian of the Two Holy Mosques King Salman bin Abdul Aziz - May God protect him and protect him - and to contribute to achieving the goals of the Saudi Vision 2030.</p><p>Riyad Bank is also one of the founding members of the King Salman Center for Disability Research, which believes in the vision and need for research institutes that devote their work to disability research. In terms of its contribution to the "Saudi Arabia 2030" vision, and its participation towards the Saudi economy, the bank has developed a campaign to share the world with its contribution to the vision, and a website has been developed that serves individuals and companies to clarify their participation in the ambitious vision.</p><h3>With the homeland in resisting the pandemic!</h3><p>The Corona pandemic came to pose a new and unprecedented challenge to the whole world, threatening the security, tranquility and safety of humanity in the largest epidemic it has faced in a century. Sensing that Riyad Bank with its national, societal and institutional duties, it interacted with the royal orders, procedures and early instructions taken by the health and governmental authorities in the Kingdom, in order to create the necessary capabilities and take proactive measures that limit the spread of the epidemic and reduce the chances of infection, and to announce the Riyad Bank - as always His bias towards the homeland, its leadership, its government and its citizens, in standing in the trench of deterrence to confront this pandemic.</p><p>The first steps taken by the bank were to form a working team that included the bank’s leaders, headed by the CEO, to follow up and monitor developments, to identify the requirements of the stage, and to evaluate the performance up-to-date. Therefore, he announced the adoption of a business continuity plan with a package of strict preventive measures to ensure the protection of its employees and clients, in accordance with the instructions and directives issued by the Ministry of Health, which is ably leading the fight against the epidemic.</p><p>In addition to the internal awareness messages aimed at educating employees and citizens about the virus and ways to prevent it, Riyad Bank took a series of parallel preventive measures that included periodically sterilizing buildings and branches, an automated teller network, providing medical devices to examine visitors and arrivals to the bank's buildings, and distributing prevention and sterilization supplies on Employees, customers and visitors, while the bank started implementing a "remote work" plan for all employees while staying on sensitive jobs to ensure continuous provision of services to its customers, and using visual communication technology to hold meetings instead of face-to-face meetings.</p><p>In response to the call of duty and in support of the national efforts made to confront the renewed Coronavirus and limit its spread, Riyad Bank made a financial contribution of 17 million riyals to support the Health Endowment Fund, which is dedicated to confronting the virus.</p><p>It also provided financial support in the amount of 10.73 million riyals to the “Community Fund” initiative launched by the Ministry of Human Resources and Social Development and the General Authority for Endowments, which has a capital of (500) million riyals and aims to mobilize efforts and direct them to community needs and priorities and finance a set of community initiatives and projects to support groups The most vulnerable and the hardest hit by this epidemic.</p><p>And in a loyalty initiative for workers in the government and private health sector, in appreciation of their efforts in combating the Coronavirus epidemic, the payment of personal, real estate and car rental financing installments for its customers working in this sector has been postponed for a period of three months, starting from last April without additional cost.</p><p>He also announced the postponement of the payment of the installments of all financing products to all its Saudi clients covered by the subsidy according to the "SANED" system who work in private sector facilities affected by the spread of the Coronavirus (COVID-19), for a period of three months, starting from last April, without any cost or fees. Additional.</p><p>In addition to launching a package of measures and programs specifically designed for the small and medium enterprises sector, with the aim of supporting the continuity and growth of their business during the current stage, and in line with the package of initiatives launched by the Saudi Arabian Monetary Agency to reduce the financial and economic impacts of the Corona epidemic, which included exempting customers from re-fees Financing and scheduling or terminating agreements and restructuring the current financing of the affected sectors, considering the fees for digital banking services provided to them free of charge for a period of six months, and returning all foreign currency conversion fees that were made via credit cards, mada cards, or prepaid cards for customers who want to cancel them.</p><p>Riyad Bank also worked on granting financing at low costs to beneficiaries such as micro, small and medium enterprises, with a repayment period starting six months after granting the financing, through the Saudi Arabian Monetary Agency (SAMA) program "lending financing".</p><p>He also initiated a program to support fees for point-of-sale and e-commerce service operations, which provides for exempting stores and private sector establishments from fees for point-of-sale and e-commerce services operations, with the aim of supporting beneficiaries to ensure continued growth and expansion in the provision of payment services for a period of three months, starting from mid-March. Last until mid-June.</p><p>There are many initiatives, programs, activities and contributions that have strengthened Riyad Bank’s record in the field of social responsibility, characterized by its diversity, comprehensiveness of its impact and the added value that is reflected in improving the present and future of the Saudi citizen, transforming challenges into opportunities, and contributing to previous determination and study in support of the national economy and the process of economic transformation that It is led by the government of the Custodian of the Two Holy Mosques, in a manner befitting the history, present and future of the Kingdom of Saudi Arabia, its leadership position, and its active economic presence within the major global economies.</p>
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